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Resetting Tinder Likes: What You Need to Know

Tinder is one of the most popular dating apps, with millions of users swiping left or right every day. The app allows you to quickly scan potential matches in your area through a deck of profile pictures. You indicate interest in a profile by swiping right (liking), and swipe left to pass (disliking). If two users mutually like each other, it's a match and you can start messaging.

Understanding How Tinder Likes Reset

But Tinder limits the number of profiles you can like per day. This encourages more thoughtful swiping instead of just spamming the like button. Once you hit your daily like limit, you have to wait for them to reset before swiping again. So when and how often do your Tinder likes actually reset?

This article will explain everything about Tinder likes - from when they reset each day, how your swiping behavior affects who you see, and tips to get more matches. Read on to learn how to make the most of your daily Tinder likes and boost your match potential.

What Are Tinder Likes?

Tinder Likes refer to the swipes you make to indicate interest in another user's profile. When you swipe right on Tinder, you are giving that person a "Like" to show you find them attractive or interesting. If two users Like each other, it results in a Match where you can start messaging.

Unlike other dating apps, Tinder limits the number of Likes you can give in a 12-hour period. The exact number varies based on your usage, but it's usually around 50-100 Likes per 12 hours. This limit encourages users to be more selective in their swiping behavior. You can't just swipe right on every profile if you have a restricted number of Likes available.

Tinder Likes Reset at Midnight

One of the most common questions about Tinder is when do your likes reset each day? The answer is that your Tinder likes replenish dynamically and the exact time and depends on your swiping behavior.

The number of Tinder likes you get per day can vary based on your usage and activity, but it's typically around 50-100 likes. If you're a very active user who swipes a lot, you may notice your daily likes resetting to the lower end around 50. If you use Tinder less frequently, your likes may go up to 100 at the reset.

Tinder's algorithm looks at your activity level and desirability as a user to determine how many free likes you get each day. The more desirable and selective you are in your swiping, the more likes you are likely to receive at the daily reset. Indiscriminate right-swiping on every profile will lower your number of likes.

Being more choosy and engaging should result in a higher number of free daily likes from Tinder.

Swiping Selectively Improves Matches

One of the keys to success on Tinder is being selective in your right swiping behavior. Swiping right only on profiles you genuinely feel attracted to and interested in conversing with will improve your number of matches over time. Tinder's algorithm rewards selective swiping by showing your profile to more people who you are likely to hit it off with.

On the other hand, indiscriminately swiping right on every profile just to rack up matches reduces the quality and number of matches you receive. Tinder's algorithm can detect this rapid fire right swiping behavior and will show your profile to fewer potential matches as a penalty. Tinder wants to connect people with profiles they are likely to have meaningful conversations with, not just mindlessly rack up matches.

The best strategy is to thoughtfully review each profile before swiping right, and only swipe right when you can envision having a good conversation with the person based on common interests or values conveyed through their bio, photos, etc. Swiping selectively takes more time upfront, but leads to higher quality matches who you are more likely to have a meaningful connection with.

Tinder Plus/Gold Offer Unlimited Likes

One way to reset your likes faster is to subscribe to Tinder's paid plans, Tinder Plus or Tinder Gold. With a paid Tinder subscription, you get unlimited likes so you never have to worry about running out.

Tinder Plus offers features like Rewind (undo accidental left swipes) and Passport (swipe anywhere in the world). Tinder Gold adds the ability to see who has already liked your profile before you swipe.

Having unlimited daily likes with a paid subscription means you don't have to be as selective with your swiping. You can swipe as often as you want without the pressure of losing likes.

However, Tinder's algorithm still rewards selective swiping. The app tracks your overall swiping habits. Indiscriminately swiping right on every profile just because you have unlimited likes can still negatively impact your matches.

The key is finding a balance - taking advantage of unlimited likes to swipe more yet still being selective on profiles you are genuinely interested in. This will maximize your potential matches while using the benefits of Tinder Plus/Gold.

Disliked Profiles May Reappear for a Second Chance

One less known aspect of how Tinder likes work is that profiles you swipe left on aren't necessarily gone for good. Tinder's algorithm will sometimes show you a profile again that you previously did not Like. This serves as a second chance in case you dismissed someone too quickly or made a mistake with your initial left swipe.

Tinder likely does this to keep you engaged on the app. Seeing some familiar faces mixed with brand new profiles keeps things interesting. It provides an opportunity to re-evaluate past left swipes that you may have more attraction towards now.

However, if you swipe left on the same profile multiple times, that's a strong signal to Tinder you are not interested. At that point it becomes very unlikely you will see that person again, as Tinder wants to show you profiles you are more likely to Like. But a single left swipe does not necessarily remove a profile from your potential matches forever - they may reappear down the line.

How to Get 10X More Tinder Matches

Getting quality matches on Tinder requires optimizing your profile and being more selective in your right swiping. Here are 10 tips to increase your matches by up to 10X:

1. Have an Engaging Tinder Bio

Your bio is vital real estate to showcase your personality and interests. Craft a unique, funny, and conversational bio that gives matches an easy opening line.

2. Use High-Quality Photos

Photos are the first impression so make them count. Use clear, recent photos with good lighting that highlight your face and smile. Mix in full body shots and photos that represent your hobbies.

3. Swipe Right Selectively

Only swipe right on profiles you have a genuine interest in. Swiping right indiscriminately hurts your score in the eyes of Tinder's algorithm.

4. Consider Tinder Gold

Tinder Gold lets you see who already liked you first, giving you instant matches. But you still need an appealing profile and selective swiping.

5. Message Matches Quickly

Start conversations soon after matching to keep interest alive. Ask engaging questions and respond promptly to keep chat flowing.

Reset Likes Without Deleting Account

If you want your likes to reset but don't want to go through the hassle of deleting your Tinder account, there are a few options:

Logout and Wait 12 Hours

The most reliable way is to simply logout of Tinder and wait around 12 hours for your likes to automatically replenish. Tinder likes reset after about half a day, so if you logout and come back the next morning your likes should be restored.

Delete and Reinstall the App

Another option is to delete the Tinder app from your phone and then reinstall it after some time has passed. This tricks Tinder into thinking you are a new user signing up again. However, it doesn't always work consistently.

Contact Tinder Support

You can also try contacting Tinder support directly and asking them to reset your likes. But this method is hit or miss since support availability and willingness to reset likes varies.

Overall, logging out and waiting 12 hours is the most reliable way to reset your Tinder likes without having to delete your profile and matches. Just be patient and your fresh set of likes will be back in no time.

Why Tinder Decreased Daily Likes

In early 2019, Tinder made a controversial change by decreasing the number of free daily likes for users. Previously, Tinder allowed 100 free likes per day. This was reduced to around 50-60 likes for non-paying users.

Tinder gave a few reasons for decreasing the daily allotment of free likes:

  • To encourage more selective swiping from users.
  • To increase desire and conversion to paid Tinder subscriptions like Tinder Plus and Tinder Gold which offer unlimited likes.
  • To improve the overall user experience and help surface better potential matches.

With a lower daily like limit, the hope was that users would be more thoughtful and judicious in their swiping habits. Swiping right indiscriminately on every profile dilutes your profile in the eyes of the Tinder matching algorithms. Being more selective and only swiping right on profiles you have a genuine interest in improves your chances of matching with similar high quality profiles.

The reduced daily likes also served as an incentive to convert users to paid subscriptions. If you want the freedom to swipe endlessly again, you now have to pay for the privilege through Tinder Plus or Tinder Gold. This translated to a revenue increase for Tinder.

Overall, Tinder felt decreasing the free daily likes would make the experience better. Users would be more selective in their liking, leading to better potential matches. And more revenue could be invested into improving the app's features and functionality long-term.


To summarize, we’ve looked at some key factors around Tinder likes and how they reset:

  • Tinder likes generally reset at midnight local time, with the number varying based on your recent usage and Tinder’s algorithm (usually 50-100).
  • Swiping selectively and only on profiles you’re truly interested in leads to better matches overall.
  • Paying for Tinder’s premium services like Tinder Plus or Tinder Gold gives you unlimited daily likes.

The main takeaways are that your likes reset on a 24 hour basis, but the exact number can fluctuate. Regardless of how many likes you have, being selective in your right swiping and engaging thoughtfully with your matches is key for success on Tinder.

If you want to remove daily limits, Tinder’s paid subscriptions offer unlimited likes. But even then, indiscriminate right swiping is not recommended as it may negatively impact your matches.

Using your daily likes selectively, writing an engaging bio, choosing great photos, and communicating thoughtfully with matches are proven ways to increase your matches on Tinder.

FAQs for Understanding How Tinder Likes Reset

How often do Tinder likes reset?

Tinder likes reset every midnight based on your local time zone. So at 12 AM, your like counter will go back to your baseline amount, which is typically between 50 to 100 likes for most users. The exact number depends on factors like your recent activity and desirability. More selective, engaged users may receive on the higher end of the range.

Does Tinder limit the number of likes you can give?

Yes, Tinder limits the number of likes you can hand out in a 12-hour period to encourage thoughtful swiping. The limits vary but are usually around 50-100 likes per 12 hours for non-paying users. If you hit the limit, you have to wait until your likes reset at midnight to swipe again. Paying for Tinder Plus or Tinder Gold lifts the like limits and gives you unlimited daily likes.

Will swiping right on every profile hurt my matches?

Yes, indiscriminately swiping right on every Tinder profile you see will likely hurt your number and quality of matches. Tinder's algorithm tracks your swiping habits and will penalize profiles that seem to swipe right on everyone. It will show your profile to fewer potential matches as a result. The key is to be selective and only swipe right on profiles you genuinely feel attracted to or interested in getting to know better. This signals to Tinder you are a high-quality, desirable user and will increase your visibility to similar profiles.

Do Tinder likes ever reset without deleting your account?

Tinder likes will reset on their own after 12-24 hours without deleting your account. The simplest way to refresh your likes is to log out of the Tinder app and wait for the daily reset to occur, usually around midnight. When you log back in, your likes should be replenished. You can also try deleting and reinstalling the Tinder app, but this does not always work reliably. As a last resort, you can contact Tinder support and request that they manually reset your likes, but their availability and willingness to do so varies.

Why did Tinder decrease the number of daily likes?

In 2019, Tinder lowered the free daily likes for most users from 100 to around 50-60 likes. They did this for a few reasons: 1) To encourage more selective swiping behavior from users. With fewer likes to give, users would be choosier in who they swipe right on. 2) To drive more users to purchase Tinder's paid subscriptions like Tinder Plus and Tinder Gold which offer unlimited likes. 3) To improve the overall user experience by surfacing better potential matches. By being more selective, users would match with higher quality profiles more compatible with their interests.

How can I get more matches on Tinder?

Here are some tips to increase your Tinder matches:

  • Have an engaging bio that showcases your personality and interests.
  • Use high-quality photos, especially as your first photo. Show your smile, eyes, and full body.
  • Be selective in your swiping and only swipe right on those you're genuinely interested in.
  • Consider a Tinder paid subscription like Tinder Gold to see who likes you and match instantly.
  • Message your matches quickly to keep conversations going.